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Text 268
kṛṣṇa-ādi, āra yata sthāvara-jaṅgame
kṛṣṇa-preme matta kare kṛṣṇa-saṅkīrtane
kṛṣṇa-ādi — beginning from Kṛṣṇa; āra — and; yata — ail; sthāvara-jaṅgame — moving and nonmoving creatures; kṛṣṇa-preme — in love of Kṛṣṇa; matta — maddened; kare — make; kṛṣṇa-saṅkīrtane — chanting the holy name of Kṛṣṇa.
The holy name of Kṛṣṇa is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Kṛṣṇa Himself — becomes imbued with love of Kṛṣṇa. This is the effect of chanting the Hare Kṛṣṇa mahā-mantra.