The Supreme Lord, Śrī Hari, personally removes all the distress of a person who hears about His glories. Whatever words glorify the innumerable transcendental qualities of the Personality of Godhead are truthful, auspicious and conducive to piety, whereas all other words are impure. Discussions of topics concerning the Supreme Lord bestow ecstasy, which remains constantly new, but persons who are like crows become absorbed in unessential topics, those unrelated to the Personality of Godhead.